TV Reports Raise Concerns About Alarm System Providers

The Netherlands Authority for Consumers and Markets (ACM) has raised concerns about advertising practices of Verisure, known in Spain as Securitas Direct. According to the ACM, some TV commercials may suggest a direct connection to police services, prompting questions about clarity. This information is sourced from the ACM’s official website (www.acm.nl).

Customer Feedback and Media Attention

Customer reviews have highlighted various experiences with Verisure/Securitas Direct, including:
✔️ Questions about police response after break-ins, based on expectations from advertising.
✔️ Concerns over contract terms, with reports of unclear conditions.
✔️ Difficulties with cancellation, noting unexpected costs.
📺 The Dutch program Radar addressed these issues in a broadcast, exploring customer experiences with Verisure/Securitas Direct contracts.

International Media Coverage

Securitas Direct/Verisure has also drawn attention in England and Spain.
📺 BBC Watchdog aired undercover footage raising questions about sales practices by Verisure.
🔗 Watch the BBC Watchdog segment here

These reports highlight concerns about sales methods, police connections, and customer service, as noted in various media outlets.

NOTE from a Spanish Consumer Organization:
FACUA has expressed concerns about Securitas Direct’s advertising, pointing to the use of fear-based messaging, especially toward the elderly, and certain contract terms. This reflects FACUA’s perspective, and the matter may still be under review. Check FACUA (www.facua.org) and Securitas Direct for updates.

Be Cautious of Alarm System Claims

📢 Be mindful of claims about police control rooms or rapid response.
Customer feedback and media reports have raised questions about whether some promised services align with reality.
Research thoroughly before choosing an alarm system to ensure it meets your needs.